What Does the Online Privacy Posture & Website Tracking Assessment Do?
The Online Privacy Posture & Website Tracking Assessment enables digital marketing teams, web developers, and privacy officers to evaluate their website’s user tracking hygiene. Modern websites frequently accumulate third-party analytics pixels, tracking cookies, and advertising tags that expose organizations to regulatory enforcement under the ePrivacy Directive and GDPR.
The tool evaluates website tracking architectures across consent management, third-party beacon governance, cookie security attributes, and notice transparency, producing an actionable Privacy Posture Score (0–100%) and remediation steps.